Blog > AI for Sales
How Do You Define SQA?
Sales Qualified Account (SQA) is a critical checkpoint in your go-to-market journey—but many organizations confuse it with Pipeline or MQA. Learn how to properly define SQA, automate its tracking, and set the foundation for AI-driven sales forecasting.
How Do You Define an MQA?
When sales and marketing don’t agree on what a Marketing Qualified Account (MQA) is, chaos follows—missed handoffs, misreported numbers, and wasted effort. This guide walks you through exactly how to define an MQA based on firmographics, technographics, and meaningful engagement signals. Learn how to align your teams, implement your criteria in Salesforce, and use AI to surface the highest-converting accounts.
Bad Data? How to Incorporate AI into a Data Maintenance Plan
AI can automate Salesforce data maintenance by extracting key insights from calls, emails, and messages, reducing manual errors and improving data integrity. Combining AI automation with strategic manual updates ensures your CRM stays clean, actionable, and reliable for better decision-making.
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